A blog for the fall 2010 editing & production class (JOUR 3510) at the University of Georgia's Grady College of Journalism and Mass Communication.
Tuesday, November 16, 2010
Zack's Terrible Cover Design
Friday, November 12, 2010
Rebecca Burns EC Blog Post
Dear Rebecca,
Your brave foray into the digital world gives me hope and inspiration. To go from Editor-in-Chief to Director of Digital Strategy at Emmis Publishing is quite an impressive jump, and if a self-proclaimed technological novice can do it with great success then I have no excuses. Your choice to take an eighty percent pay cut was noble. I hope that someday I will be at a place in my life where I can make that kind of choice for a job that I truly love. I admire your pioneering position; being the first to really push for the improvement of Atlanta Magazine and Emmis Publishing's web presence, all the while discovering your love of history and writing three books.
As a magazine major I've been yearning for some greater insight into the world of magazines and you gave me a charm through your presentation. Just to see the evolution of magazines in this century was riveting. The possibilities that new technologies such as Zinio have created for the magazine industry makes me excited about my career choice. As you mentioned, " the iPad changed the whole dynamic. Cost of paper became a non-issue and content space is no longer limited." This is perfect for a writer such as myself, who somehow always manages to write the maximum and then some. Seeing the Zinio edition of National Geographic on your iPad was exquisite and has converted me from my 'pfff, iPad' position to 'OMG, iPad!'. I could not agree more with your statement, " Photography on the iPad is crisp and lush." Now how does a broke college student get their hands on of those beauties?
I would like to thank you, not only for taking time out of your schedule to visit us at UGA, but for being a pioneer in this technological age and paving the way for rising journalists like me. And if you're ever in need of a co-Director of Digital Strategy you know where to find me.
Sincerely,
Natalee Cooper
'Everyone needs to be a bit geeky'
Rebecca Burns jokes she can't even properly program her iPod but displays with her title as director of digital strategy for Emmis publishing that as future journalists, having an ability to embrace the evolution of journalism with diverse skill sets is what will give us an edge after graduation.
"The old jobs don't exist," said Burns. "You certainly don't find someone who is just a copy editor or just a features editor anymore."
Though the bulk of Burns' presentation on Tues., November 9 was not about being a competitive graduate, the few soon-t0-be-graduates in the room understandably centered their questions around asking questions that pertained to just that.
In answer to those questions, Burns' discussion helped to point out an important aspect of the future of journalism.
Perhaps the most important is that journalism is becoming more and more diverse and consequently calls for people who are okay with embracing and anticipating constant change.
As many journalists do, Burns began as a freelancer. Not without precious blood, sweat and tears, Burns landed her dream position as editor in chief of Atlanta magazine in 2002. Though Burns thought her position would be the end of her career road, she has since acquired the titles like author, interactive director, director of digital strategy and mom.
If the college seniors there, myself included, learned anything, it was to be journalistically diverse.
Here are a few things Burns suggested for those about to graduate:
- The old jobs aren’t out there-but new jobs are developing
- You have to be even more willing to juggle tasks and master a variety of skills
- Writers need to think about design-designers need to think about storytelling –everyone needs to be a bit geeky.